• Vision, Mission, Values
• Our Philosophy
• Novena Evolutions
• Corporate Structure
• CEO's Message

Novena Evolutions

Since 1984, Novena has successfully established itself as a leading local retailer in home furnishings, with a sizeable retail network in the regions.

From Beautifying Homes to People:

• In 2002, Novena expanded into the beauty business through the acquisition of LeeWah Beauty, a household brand name. Similar to the furnishing business, the beauty business also caters to a broad spectrum of consumers with a wide array of beauty and personal needs.
• In 2004, a beauty and slimming service centre, BSP, Beauty & Slimming Place, was set up to provide value-added services to retail customers.
• In 2005, LeeWah Beauty was rebranded as Beaute Spring, to portray a younger, trendier and more vibrant brand image.
  
  A local wholesale company of household goods, personal care and health products, Chuan Seng Leong, CSL, became a subsidiary of Novena. This allowed Novena to meet its diverse consumer needs, ranging from lifestyle furniture, to beauty and personal care and household products.
• In 2007, Novena makes a historic business strategic move when it sells its furniture business to TT International. Novena consolidated its strength in beauty and personal care, and redirected its business focus in beauty and wellness lifestyle- related products and services.