Corporate Responsibility

We strive to harness the power of our integrated business model to benefit people. We look into all aspects of our business, including how we treat our customers, our employees, our partners, our communities and the environment.

Novena & the Community

Our organization and the employees reach out to individuals, families, and entire communities to provide help where it is needed. Most contributions/ donations are invisible, except to the people they had affected. For Novena, this is recognition enough.

2007

As part of our continuous efforts in community development and charity work, Novena contributed approximately S$192,000 in cash and kind to various charity organizations in FY 2006. The major events are as follow:

January 2007

Radin Mas Community Day & Constituency Event
Over S$5,000 worth of products was contributed to the Radin Mas Community Center, in support of the Radin Mas Community Day 2007.

357 movie tickets for the movie "Curse of the Golden Flower" were given away to the elderly to watch the movie at Golden Village Tiong Bahru on 14 Jan 07. Buffet lunch was also arranged after the movie at Radin Mas Community Center.

PAP Chai Chee
S$5,000 was donated to the PAP Chai Chee branch to support the Meet-the-People sessions, PCF Kindergardens, Women's Wing and the Young PAP.


Geylang East Home for the Aged
S$1,000 was donated to the Geylang East Home for the Aged


Kong Hiap Memorial Museum
Donations of $20,000 were made to the Kong Hiap Memorial Museum.


Singapore Thong Chai Medical Institution
S$3,000 was donated to the Singapore Thong Chai Medical Institution.

February 2007

Boon Lay CCC
Donated S$5,000 towards Boon Lay annual Lunar New Year Hong Baos Presentation Event held on 25 Feb 2007 at Boon Lay CC. Hong Baos were distributed to senior citizens (over 70 years) in Boon Lay.

Biz Trends Media Pte Ltd
Sponsored 80 nos. of tickets for elderly at Bukit Merah Old Folks Club to watch the "Best of Qing Shan" Concert held on 25 Feb 2007.

Nanyang Academy of Fine Arts
Donated S$2,000 to the NAFA's fund-raising concert ~ "Pouches of Love" held on 27 Feb 2007.

March 2007

Community Chest
Sponsorship of S$10,000 to Singapore Police Force Charity Dinner Show 2007. SPF is a strong advocate in raising funds to help the less fortunate in our society. Fund raised will benefit the 4 charities under Community Chest. They are Singapore School for the Deaf (SSD), Association for Persons with Special Needs (APSN) Centre for Adults, Sunshine Welfare Action Mission (SWAMI) Dementia Day Care & Children-At-Risk Empowerment (CARE) Association Uth Power!

Handicaps Welfare Association
S$1,000 was donated to the Handicaps Welfare Association.

April 2007

The Outstanding Young Persons of Singapore Award 2007
Sponsored S$5,000 to the TOYP Award Gala Dinner on 26 April 2007.

May 2007

Autism Resource Centre (Singapore)
Donations towards Autism Resource Centre (Singapore), Breaking Barriers - a very special walk (AVSW) 2007 which is dedcicated to raise funds for the building of new School at Ang Mo Kio Avenue 10.

Jalan Kayu Welfare & Education Fund
Donations of S$5,000 to the Welfare and Education Fund (WEF) used to provide financial support to students of needy families, whose combined family income is less than $2,000 per month.

National Fire Prevention Council
Donation towards NFPC Charity Golf Tournament 2007 Fund raised will be used for public education on fire safety awareness and prevention.

Mother’s Day Event
500 umbrellas, 500 Four Star pillows, & 550 Beaute Spring Mineral Water for Radin Mas Mother's Day Celebration held at Bukit Merah Community Centre.

June 2007

President’s Challenge
Donation of S$10,000 towards Singapore Police Force 24 Hours 3-on-3 basketball tournament "Police Week Basketball 3's" in support of President's Challenge 2007.

Industrial & Services Co- operative Society Ltd (ISCOS)
Sponsored S$10,000 to ISCOS "Bag of Hope" for ex-offenders. The bag will provide the ex-offenders with assistance in their first step back to society. The provision in such areas as food vouchers and public transportation subsidies will help each individual to acclimatize to the environment.

June 2007

Sree Narayana Mission Home
Sponsorship to the Sree Narayana Mission Home For the Aged Sick fund raising project for the Home.

Father’s Day Event
500 umbrellas, 500 Four Star pillows, and 550 Beaute Spring Mineral Water for Radin Mas Father's Day Celebration held at Bukit Merah Community Centre.

July 2007

Concern & Care Society
Adopted 10 elderly under "Farewell to loneliness - Adopt An Elderly Programme" for a period of 1 year.

Radin Mas CC Management Committee
Sponsored S$10,000 to the Radin Mas CCMC Fund Raising Project, 3 Days 2 Night Weekend Getaway on Superstar Virgo.

PA SCECs Coordinating Council
Donations worth S$20,000 to the "Senior Support Groups" programme. A participation loyalty scheme to encourage the seniors to join in the activities being planned for them. Including regular exercises to keep them physically active and healty; games, outings and get-together sessions to meet friends; and talks on matters concerning them such as home safety and nutrition.

President’s Challenge 2007
Sponsored S$20,000 to the Youth Talent Concert 2007 organised by The Chinese Newspapers Division of Singapore Press Holdings in support of President's Challenge 2007.

Bukit Batok Home For the Aged
Sponsored a scrubber/dryer and buffet lunch for the Home and donated 3 bottle of Vina cleaner, 2 bottle of softener & 6 bottle of cream shower.

August 2007
Donations towards PCF Golf Charity.

September 2007

MILK Fund
Donated S$10,000 to MILK DINNER 2007, presented by Sincere Watch. Funds raised go directly to the programmes MILK support for the disadvantaged kids.

National Arts Council
Donations to Singapore Dance Theatre Legacy of Goh Choo San Gala Performance.

Nanyang CCC Welfare & Education Fund
Donated S$10,000 to the Nanyang CCC Welfare & Education Fund.

October 2007

National Heritage Fund
Donations in support of special exhibiton - 'On the Nalanda Trail: Buddhism in India, China and South East Asia'. Its a cross-border exhibition mapping the spread of Buddhism from India - especially Nalanda to China and Southeast Asia would underline the Asian region's strong connections and ties in history, which parallel the strength of relations today.

November 2007

Singapore Buddhist Lodge Welfare Foundation
Donations towards 60th Anniversary of Hongbao donation for 2008. Hongbao distribution at the Singapore Buddhist Lodge began in 1949. In the earliest beginnings, it was to assist poverty-stricken members at the Buddhist Lodge to meet escalation of inflation during the Chinese New Year period. In recent times, help is extended to the handicapped and elderly in the community, regardless of race and religion.

Teck Ghee CCC
Donated S$50,000 to Teck Ghee Welfare and Education Fund.